Real IT Solutions - web design, graphic design and software development agency, Havant, Hampshire Intelligent creative solutions for web, print and IT

Google's Mobile-Friendly Update

How will the updates affect your site and the rankings in the Google search engine ?

Google announced earlier this year that it was making changes to its search algorithms which would begin to factor in a website's "mobile friendliness" as a ranking factor - meaning sites that are not optimised for smartphones would be ranked with a lower factor. 

Google definition for a site to be considered mobile-friendly, is that its text has to be readable without zooming, its tap targets need to be spaced out appropriately so fingers can hit the appropriate option, and the page avoids displaying unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device.

To be clear the changes will only affect a site’s search ranking on mobile devices – and it only applies to individual pages, not entire websites, and does not impact on searches done on tablets.

But the shift to mobile cannot be ignored, according to research the number of smartphone users worldwide will surpass 2 billion in 2016. 

Why not contact us to find out whether we can convert your existing website to be mobile friendly, create a new mobile specific version of your site, or maybe its time to redesign completely, we can help.

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